this post was submitted on 26 Dec 2023
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[–] [email protected] 49 points 10 months ago (8 children)

I don't know if reddit ads provide a good roas. We tried a few campaigns and gave up because it was so far off what we see on other platforms. The community is super anti-advertising, the targeting is really limited by community and geo.

People go to reddit to veg out, not to shop. I think the only times I've made purchases based on things I've seen are when there's a discussion and numerous people make a recommendation for the same thing, or maybe a few cases when the op is showcasing something they had a personal part in creating.

[–] [email protected] 2 points 10 months ago (1 children)

Reddit doesn't allow targeting by community?! To me that seems like the most obvious feature.

[–] [email protected] 3 points 10 months ago

No it does, I think it's limited to only community and geo

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