this post was submitted on 01 Apr 2025
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I've almost completely stopped keeping up with M:TG these days. I used to be into it but it just feels like it's completely jumped the shark these days.
so i sold out of mtg around covid and they started committing to "universe beyond". but all signs point to their stupid shit being profitable for the time being. and the new UB stuff will now be going through standard will help their new player onboarding a bit.
Lord of the Rings was massively successful, and I've been seeing even more buzz for Final Fantasy than there was LotR. Universes Beyond is certainly here to stay.
exactly. but you can't just keep farming UB forever. you need to onboard them into the ecosystem and keep them hooked in. time will tell if these people only cared about their specific media or if enough latch on to mtg the game.