this post was submitted on 03 Nov 2023
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this is not cancellation. This is Google taking a step back, and regroup to attack back.
They care about one thing only: Money.
Obviously this is more of a strategic retreat and nothing else. It's also a very common tactic to push for something crass, pull back, wait a bit and repeat. Most commonly resistance gets weaker each time, because people are people.
Now if anyone thinks they made money with a retreat and won't try again, because it's obviously much more lucrative, which stone exactly are you living under?
You are 100% correct. Nothing is won till you make it impossible for Google to push forward or destroy their motivation for trying again later.