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What bugs me about this is THEY ARE ALL THE SAME! Flat rectangular phones with no buttons and few ports. Where is the innovation? Where is the experimentation? Where are the different form factors?
Go back to like 2003 and you had all kinds of variety in the market. Some phones had slide out keyboards, some had physical keyboards like blackberries, they were all kinds of different expansion ports and slots and interfaces, and occasionally something totally different like Compaq had a gadget that took different backpacks that bolted on the back to give it extra capability.
Skip 20 years ahead to today, and every phone is the exact same fucking form factor. And so we obsess over millimeters and megapixels and software. There's no innovation here. There's no variety here.
The only even slightly interesting development I see is the new flip and book phones, but that technology is being used in the most boring way possible. I want to phone the size of a Snickers bar where I pull the screen out of it from the side and it unrolls as far as I want it to. I want a phone that flips open like a laptop to reveal a keyboard. Or even simpler, I want a phone that's 4 mm thicker and has a battery that lasts all week. Give that phone a headphone jack and wireless charging, put a little rubber around it to make it indestructible, then you'll have something interesting.
Until that happens, you have like six manufacturers that are basically building the exact same product. Boring.
Part of the issue is that the biggest smartphone manufacturers are all sister companies to each other. Oppo, OnePlus, xaiomi, they're all different companies under the same banner, so they're bound to share hardware specs and manufacturing.
Personally I think nothing phone is the only phone brand that's innovating on design with the candy bar style phone, but even that's hard to justify. Samsung has been repeating the folding phone designs and refining them year after year and Google has been pretty lazy with the pixel phones in regards to hardware.
It's a weird time for smartphones, can't push more power without destroying batteries, can't really innovate with batteries because we've hit a wall that only software can help mitigate. Not only that's we all apparently want bigger and bigger phones, and the only way to realistically get that is with folding display tech, which again chews up battery power.
I think it's profit margins. They are all the same because it's cheaper to build phones using the same mass produces components. They could release different phones but they would have to do small batches and would make less profit on each unit.