this post was submitted on 26 Apr 2024
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Nintendo game out hot at the start when people were referring to other consoles as “Nintendos” even though they weren’t NES’ or SNES’. Theres plenty of precedence already then why they had to stop that immediately.
They weren't people or organisations they could sue.
If Sony said the new Nintendo system playstation, Nintendo would lose trademark rights over this. Because a large business like valve is involved they can sue and are compelled to sue to retain their trademark.
The emulator that recently got taken down was because an organisation was developing and distributing it. Individuals that copy and share the source code themselves won't get any threats from Nintendo because they don't need to find and sue them. Nintendo had to sue these other businesses, to retain their trademark.
Nintendo had to start calling their stuff “game consoles” so their name wouldn’t be genericized to refer to all consoles. Its not always about sueing others. Theres lots of avenues they need to protect and they knew they needed to defend it from the start.
You're right, sometimes it's also about straight-up begging the public through a catchy musical number to not use your brand name generically