this post was submitted on 18 Nov 2023
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Then again, Valve gets 30% to 20% of the benefits from all sales from their platform. It's easier to be generous when everyone has to pay you to make cash.
This.
Valve doesn't release games, it releases ads for Steam.
Which is fine. It's great. Makes for great, cheap products and long-term strategies that aren't trying to shake all the money off of you.
But that's the end goal, still.
As a friendly reminder, Valve also universalized DRM, invented multiple new types of microtransactions and actually kinda invented NFTs for a little bit.
Invented the loot box y'all love so much. Tried to invent paid mods. Valve is still a Corpo and corpos gonna corpos
Honestly I'll defend TF2 loot boxes til I die. There are valid complaints as far as casual gamers go but as someone who played the game for thousands of hours the cosmetic system added a lot of longevity to the game. It was a fun ecosystem to engage with and compared to modern games where you spend $15-20 on a single cosmetic item it was an absolute bargain. If you got tired of an item you could trade it for something else too.
Idk maybe I just got indoctrinated but I have so many positive memories of that game and interacting with the cosmetic system. These days every game you play is shoving their store front in your face. Every cosmetic is $20 and if you don't buy it now it's lost forever. Don't want to spend money? Ok here's an "event" where you need to play the game 2 hours a day for a week to unlock some meh items and if you don't then fuck you those items are gone forever.
Sorry I'm ranting.
Agreed. It sounds weird saying, but I feel that Valve did these things right or at least fixed them quickly thereafter. I've never felt any sense of pay-to-win or being left out playing TF2. Quite the opposite. I'd get the new items quick enough, and if there was anything in there articular I'd want then there was a robust market willing to make it happen for cheaper than I thought. And "cheaper" referring to in-game items.
I actually agree that loot boxes aren't intrinsically bad.
I mean, I was buying Magic the Gathering cards before anybody got mad at making blind purchases. The entire field is called Gacha because it's modelled on analogue equivalents people don't mind at all.
But that's not what the community will tell you. Loot boxes are THE problem, if you ask this in a different context. Fundamentally predatory.
Unless you bring it up in this, and only this context. When Valve does it it's fine. Never mind that they had and actual gambling problem around their retradeable cosmetic loot box drops. Or that their implementation is indistinguishable from others. Or that they have a pattern of innovating in the monetization space not just with loot boxes but with battlepasses, cosmetics and other stuff people claim to not like when other people do it.
The shocker isn't the actual business practices, it's the realization that you can get so good at PR that you can't just get away with it, but have the exact same people that are out there asking for the government to intervene to stop those actively defend you against the mere suggestion that your business model is your actual business model.
Look, I was out there during the big loot box controversies that there were babies going out with thtat bathwater. I like me some Hearthstone and CCGs and other games that do those things. I like a bunch of free to play things. Got a TON of crap every time I even dared to float that online. UNLESS it comes up in a conversation about Valve. Then I get crap flung in the opposite direction.
I'm not saying you shouldn't like them, I'm saying that brief "maybe I'm indoctrinated" moment of realization should make you take a minute and reassess your relationships with brands and corporations. We are all subject to PR influence.
Your argument rests on the claim that Valve's implementation of these practices is indistinguishable from hated industry standards, but I disagree.
The "hated industry standards" are in many cases directly copied from the Valve implementations that predate them, so... yeah.
I mean, I haven't played CS2 yet, and definitely haven't played CS:GO in a while, but I may need you to point me at the timecode in this video where the superior free-range loot boxes are way better than in, say, Call of Duty, because I'm not sure I caught it the first time.
https://www.youtube.com/watch?v=IJGY6RGPCnY
And again, I'm not against these on principle. I think unboxing videos are a bit weird and I don't see the appeal of opening tons of boxes in one sitting in real life, either... but this is the exact same implementation being criticized elsewhere.