Unity: We have to charge for every install because we only see totals. Also Unity: We can tell which install is which, so you won't be overcharged.
this post was submitted on 13 Sep 2023
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Ok so if they are now only charging for the first install, why aren't they just charging an extra fee per sale? Wouldn't that accomplish effectively the same thing? (And actually work out in unity favour since not everyone who buys a game downloads it)
They're offering to reduce/wave the fee if you're using other Unity services. Given this change has the biggest impact on freemium games that rely on free downloads to get a large install bases and which rely on the kind of services that Unity will give you a discount for using, well, it's not hard to connect the dots. Especially when you remember Unity merged with a ad company recently.
Other than that it might be a way to take a bite out of services like Game Pass or Geforce Now. The deals devlopers get for theses are potentially very low revenue per "install" so it's possible this would make them more money than taking a percentage of the revenue.