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It’s true that consultants seem to love these “extremely clever” plays. I imagine if Harris wins, you’ll see a lot more “let’s switch the candidate out and get an excitement bump like that thing that worked that one time.”
I looked for data to try to quantify the demographics of Green Party voters and couldn’t find much, if you’ve got some I’d love to see it.
I suppose the thing that stands out to me is how Republican and Democratic programming works. Both parties enforce norms and spend a lot of time programming at their constituencies. I believe that trump was able to take over the Republican Party against the wishes of the party leadership because he intuitively understood this. He sorta hijacked this programming because he knew the dog whistles and catch phrases and was willing to shamelessly iterate and say whatever would work. Here’s a fun article about him thinking “drain the swamp” was a bad line and then embracing it wholeheartedly when it worked https://www.washingtonpost.com/video/politics/2016-trump-explains-why-he-didnt-like-the-phrase-drain-the-swamp-but-now-does/2016/10/26/4a2f257a-9be0-11e6-b552-b1f85e484086_video.html
This programming is where we get political tropes from. It’s why if you see a thumbnail about “woke dei bullshit” you can be pretty sure that’s going to be a conservative complaint video.
When I look at the Green Party messaging, if they are trying to attract republicans as much as democrats, it’s weird. The comms are full of Republican third rails like social justice, the carousel says that the Green Party is the birthplace of the green new deal, the rail against corporate power. Now this isn’t to say there wouldn’t be anyone on the right that wouldn’t be cool with these ideas, but to frame it in these terms goes against decades of Republican talking points and programming.
It’s not like support for the green new deal is something of a question on the right. They have been upset about the non-green new deal since FDR passed it, and I’ve never seen a single Republican politician or talking head have anything but disdain for the green new deal. As you point out, they didn’t promote it because they like it, but as a way to knee cap AOC which backfired.
If you start with the belief that I hold that the Green Party has no chance of winning, which seems like a reasonable starting point. Every voter that would have voted for Harris and instead votes for stein is net 1 vote for trump and every voter that would have voted for trump and instead votes for stein is net 1 vote for Harris.
I scroll around gp.org and it doesn’t have anything that looks like it’s aimed at attracting Republican voters. I do see a lot of stuff that seems like it could be aimed at attracting leftist and crunchy democratic voters. That’s not a criticism or anything, if that’s where their policy values are, that’s perfectly fine. But I just struggle to really think there are a ton of people about to vote for trump that are going to end up on that website and think “oh wow, finally a party that actually wants to work towards social justice.”
As someone that is left of the Democratic Party I recognize a lot of the things on this website, it’s a lot of the things the democrats have been promising and failing to deliver for a long time. Perhaps because so many of the talking points and policies are so familiar and feel so comfortable to me as someone who is disappointed in the democratic party’s failure to deliver on these things I find it hard to believe that republicans are looking at this site and thinking “I’ve found my people”