Update: After this article was published, Bluesky restored Kabas' post and told 404 Media the following: "This was a case of our moderators applying the policy for non-consensual AI content strictly. After re-evaluating the newsworthy context, the moderation team is reinstating those posts."
Bluesky deleted a viral, AI-generated protest video in which Donald Trump is sucking on Elon Musk’s toes because its moderators said it was “non-consensual explicit material.” The video was broadcast on televisions inside the office Housing and Urban Development earlier this week, and quickly went viral on Bluesky and Twitter.
Independent journalist Marisa Kabas obtained a video from a government employee and posted it on Bluesky, where it went viral. Tuesday night, Bluesky moderators deleted the video because they said it was “non-consensual explicit material.”
Other Bluesky users said that versions of the video they uploaded were also deleted, though it is still possible to find the video on the platform.
Technically speaking, the AI video of Trump sucking Musk’s toes, which had the words “LONG LIVE THE REAL KING” shown on top of it, is a nonconsensual AI-generated video, because Trump and Musk did not agree to it. But social media platform content moderation policies have always had carve outs that allow for the criticism of powerful people, especially the world’s richest man and the literal president of the United States.
For example, we once obtained Facebook’s internal rules about sexual content for content moderators, which included broad carveouts to allow for sexual content that criticized public figures and politicians. The First Amendment, which does not apply to social media companies but is relevant considering that Bluesky told Kabas she could not use the platform to “break the law,” has essentially unlimited protection for criticizing public figures in the way this video is doing.
Content moderation has been one of Bluesky’s growing pains over the last few months. The platform has millions of users but only a few dozen employees, meaning that perfect content moderation is impossible, and a lot of it necessarily needs to be automated. This is going to lead to mistakes. But the video Kabas posted was one of the most popular posts on the platform earlier this week and resulted in a national conversation about the protest. Deleting it—whether accidentally or because its moderation rules are so strict as to not allow for this type of reporting on a protest against the President of the United States—is a problem.
Well, looks like they put it back up. I think I agree with you though. It might be better for them to restrict this. Frankly republican incels excel at generating this kind of content and this sets the precedent that Bluesky will welcome such AI garbage. I'm not arguing that this stuff shouldn't be made in good spirit, but for a serious platform to not moderate it out I think invites chaos.
There's plenty of legal precedent for newsworthiness to supersede some rules in the name of the freedom of the Press. It makes sense that I'm not allowed (at least where I live) to post a non-consensual pictures of someone off the street. But it would not make sense if I was forbidden from posting a picture of the Prime Minister visiting a school for example. That's newsworthy and therefore the public interest outweighs his right to privacy.
The AI video of Trump/Musk made a bunch of headlines because it was hacked onto a government building. On top of that it's satire of public figures and – I can't believe that needs saying – is clearly not meant to provide sexual gratification.
Corpos and bureaucracies would have you believe nuance doesn't belong in moderation decisions, but that's a fallacy and an flimsy shield to hide behind to justify making absolutely terrible braindead decisions at best, and political instrumentation of rules at worst. We should celebrate any time when moderators are given latitude to not stick to dumb rules (as long as this latitude is not being used for evil), and shame any company that censors legitimate satire of the elites based on bullshit rules meant to protect the little people.
That's a really thin line. I have a hard time imagining anyone sticking to this same argument if the satire were directed towards someone they admired in a similar position of power. The prime minister visiting a school is a world away from AI generated content of something that never actually happened. Leaving nuance out of these policies isn't some corporation pulling wool over our eyes, it's just really hard to do nuance at scale without bias and commotion.
Yeah I really don't like that this is probably going to end up being used to argue that deepfake porn of public figures is ok as long as it is "satire".
I don't really care about the Trump x Musk one but I know for a fact that this will lead to MAGAs doing the same shit to AOC and any other prominent woman on the democrat side.
Exactly.
Content featuring public figures should be given extra lenience, because if we can't openly criticize our leaders, we aren't free. So as long as it's either factually correct or clearly parody/satire/etc, it should be allowed. Defamation and libel rules should have a very high bar for conviction when it comes to public figures.
This was obviously satire, and well done at that. Good on BlueSky for restoring it, I hope they fix whatever process got it pulled.